Holistic Value Across Four DomainsThe framework identifies four impact areas where design creates value: Social, Financial, Democratic, and Environmental—providing the first unified structure for all types of design stakeholders [source]. Developed Through Rigorous ResearchCo-created by Design Council, BOP …

Design-Led Firms OutperformDMI created a Design-Centric Index tracking 14 U.S. firms (e.g., Apple, Coca‑Cola, Ford, Nike, Procter & Gamble, Disney, Target, Whirlpool) from 2003 to 2013. The index grew 299%, compared to 75% for the S&P 500—a 224 percentage point …

1. Superior Design Drives Superior Business Performance McKinsey’s five-year study of 300 public companies revealed that those in the top quartile of the McKinsey Design Index (MDI) outperformed industry peers by 32 percentage points in revenue growth and 56 percentage …

Overview Design Beyond Digital John Gleason draws from his experience at P&G to illustrate how design influences physical consumer goods as effectively as digital products. He encourages digital design leaders to cross-pollinate with industrial, packaging, or service …

We often assume that good work speaks for itself. If we just work hard enough, our work will get noticed and we will be elevated across our career ladder. Yet more often than not, …