Design-Led Firms OutperformDMI created a Design-Centric Index tracking 14 U.S. firms (e.g., Apple, Coca‑Cola, Ford, Nike, Procter & Gamble, Disney, Target, Whirlpool) from 2003 to 2013. The index grew 299%, compared to 75% for the S&P 500—a 224 percentage point …